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| Mar. | 2000 | Founded as Cyber-Biz Inc. (now ZAPPALLAS, INC.) |
| May. | 2000 | Through consigning design, development and management of mobile contents, we started our B-to-C E-commerce |
| Jun. | 2000 | Began to transmit our “Machiuke Gyarari-” of i-mode official contents, and started our digital-contents business |
| Apr. | 2001 | Changed our company name to ZAPPALLAS, INC |
| Mar. | 2003 | Opened our i-mode official shop, “Aroma Ga-den,” and started our mobile commerce |
| Apr. | 2004 | In the term ended in April 2004, we started 22 new sites with fortune-telling contents, and secured the top share in “fortune-telling” |
| Aug. | 2004 | Began supplying digital contents for PC-users |
| May. | 2005 | Listed on the Tokyo Stock Exchange’s Mothers market |
| Jul. | 2005 | Began transmitting the first free i-mode fortune-telling site, “i Muryo Uranai” |
| Nov. | 2005 | Acquired a subsidiary in the form of G-Plus Co., Ltd., a cell-phone retail company |
| Dec. | 2005 | Began transmitting EZweb’s first completely free fortune-telling portal site, “Kanzen Otamesi Uranai 2006” |
| Jan. | 2006 | Formed business alliances with East Japan Marketing & Communications, Inc. and Connect Technologies Corp., and began providing our “Suica.jp” service |
| Feb. | 2006 | Acquired a subsidiary in the form of Ares & Mercury Co., Ltd., a company performing planning, development and production of cell-phone-oriented contents |
| Feb. | 2007 | Utilizing our know-how for acquiring members, we started our affiliate-program for mobile phones, “Affiliaid.” |
| Apr. | 2007 | Began transmitting web-banner advertisements on “i Muryo Nyu-su” |
| May. | 2007 | Through cooperation with Yahoo Japan Corporation, we have begun operating Yahoo!’s mobile-version fortune-telling at our company |
| Jul. | 2007 | With the aim of tapping into new areas of business in our mobile business, we formed a capital and business alliance with Transcosmos, Inc. |
| Dec. | 2007 | Opened our “Kouun Kamukamu Dou” shopping center in “i Muryo Uranai” and “i Kaiun Muryo Uranai” |
| Apr. | 2008 | Transferred some of our shares in Ares & Mercury Co., Ltd. to Transcosmos, Inc., and they changed from a consolidated subsidiary to an equity-method affiliate |
| Oct. | 2008 | Opened our “Pocket Market” integrated shopping site |
| Feb. | 2009 | Performed a market shift to Tokyo Stock Exchange’s first section |
| Feb. | 2009 | Began supplying an iPhone-oriented fortune-telling application, “Kyo no Hoshi-Uranai,” in partnership with Transcosmos and Ares & Mercury |
| Feb. | 2009 | Together with JR East, Yahoo Japan and East Japan Marketing & Communications, we began supplying “Y! Suica,” a Suica-only mobile site |
| May. | 2009 | Acquired some of Nikkatsu Corporation’s shares, with a view towards expanding in the areas of movies contents, and mobile contents of movie and image characters |
| Oct. | 2009 | Began supplying “Miku Miku Shindan,” our first attempt at a mixi Apps. |
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