ZAPPALLAS

Supplying Digital Contents with High Levels of Added Value

ZAPPALLAS provides high-value-added digital contents that suit media characteristics and user segments to major domestic Internet service providers such as the contents menus supplied by cell-phone carriers (NTT Docomo, au/KDDI and SoftBank Mobile).

In particular, in the “fortune-telling” category we hold an overwhelming share among carrier official contents menus that no one else can match. By analyzing use by users who have been acquired through our supply of this “fortune-telling” contents service, we have accumulated wide-ranging data including users’ ages, interests, tastes and lifestyles, and every day we produce new contents that appeal to their “individuality” based on this marketing database.

Also, we aim to improve customer satisfaction through efforts spanning across genres, such as decoration-email and standby displays, and will sequentially supply contents that can continually be enjoyed by many people, regardless of age or gender.